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George Washington University - SUMMER 2012 | ||
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 | Business Marketing Management: B2B (10th Edition) by Michael D. Hutt, Thomas W. Speh Hardcover, 672 Pages, Published 2009 ISBN-10: 0-324-58167-X / 032458167X ISBN-13: 978-0-324-58167-6 / 9780324581676 Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business- | |