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George Washington University - SUMMER 2012 | ||
Section D01 | ||
 | Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth (paperback) by Hunter Hastings, Jeff Saperstein Paperback, 256 Pages, Published 2007 ISBN-10: 0-13-216162-1 / 0132161621 ISBN-13: 978-0-13-216162-6 / 9780132161626 " Marketing is part art and part science. The art era was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the c | |