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George Washington University - FALL 2012 | ||
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 | Strategic Management of Technology and Innovation (5th Edition) by Robert A. Burgelman, Clayton M. Christensen, Professor Steven C. Wheelwright Hardcover, 1,280 Pages, Published 2008 ISBN-10: 0-07-338154-3 / 0073381543 ISBN-13: 978-0-07-338154-1 / 9780073381541 The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challen | |