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George Washington University - FALL 2012 | ||
Section 80 | ||
 | Latinos, Inc.: The Marketing and Making of a People (1st Edition) by Arlene M. Dávila, Arlene Dã¡Vila Paperback, 308 Pages, Published 2001 ISBN-10: 0-520-22724-7 / 0520227247 ISBN-13: 978-0-520-22724-8 / 9780520227248 Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasi | |