 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Edison State College - Fall 2012 | ||
Section 101 | ||
 | Marketing the Core (Kerin, Hartley, Rudelius) (3rd Edition) by Roger A. Kerin, Steven W. Hartley, William Rudelius Paperback, 512 Pages, Published 2008 ISBN-10: 0-07-338106-3 / 0073381063 ISBN-13: 978-0-07-338106-0 / 9780073381060 MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to c | |