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Florida Gulf Coast University - Fall 2012 | ||
Section 81849 | ||
 | Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) (7th Edition) by Judith S. Trent, Robert V. Friedenberg, Robert E. Denton, Friedenberg/Denton/T Paperback, 464 Pages, Published 2011 ISBN-10: 1-4422-0672-1 / 1442206721 ISBN-13: 978-1-4422-0672-4 / 9781442206724 Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to | |