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Florida Gulf Coast University - Fall 2012 | ||
Section 80104 | ||
 | Which Ad Pulled Best? (10th Edition) by Scott C. Purvis Paperback, 86 Pages, Published 2010 ISBN-10: 0-07-811207-9 / 0078112079 ISBN-13: 978-0-07-811207-2 / 9780078112072 Which Ad Pulled Best? 10th Edition is a workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 40 recent | |