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Florida Gulf Coast University - Fall 2012 | ||
Section 81598 | ||
 | Marketing for Hospitality & Tourism (5th Edition) by John T. Bowen, Philip T. Kotler, James C. Makens, Tom Wyatt, Kotler Makens Hardcover, 720 Pages, Published 2009 ISBN-10: 0-13-504559-2 / 0135045592 ISBN-13: 978-0-13-504559-6 / 9780135045596 THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing manage | |