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Florida Gulf Coast University - Fall 2012 | ||
Section 80119 | ||
 | Strategic Marketing Problems by Kerin, Roger, Peterson, Robert [Prentice Hall,2012] [Hardcover] (13th Edition) by Roger A. Kerin, Robert A. Peterson Hardcover, 729 Pages, Published 2012 ISBN-10: 0-13-274725-1 / 0132747251 ISBN-13: 978-0-13-274725-7 / 9780132747257 Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. | |