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Florida Gulf Coast University - Fall 2012 | ||
Section 80107 | ||
 | Principles of Marketing (14th Edition) by Philip Kotler, Gary Armstrong, Kotler And Armstrong Hardcover, 744 Pages, Published 2011 ISBN-10: 0-13-216712-3 / 0132167123 ISBN-13: 978-0-13-216712-3 / 9780132167123 Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing | |