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Florida Gulf Coast University - Fall 2012 | ||
Section 80124 | ||
 | Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) (9th Edition) by David W. Cravens, Nigel F. Piercy, Strategic Marketing (Mcgraw Hill/Irwin Series In Marketing) Hardcover, 800 Pages, Published 2009 ISBN-10: 0-07-338100-4 / 0073381004 ISBN-13: 978-0-07-338100-8 / 9780073381008 Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This | |