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Florida Gulf Coast University - Fall 2012 | ||
Section 80103 | ||
 | Fundamentals of Sport Marketing 3rd Ed. (Sport Management Library) (3rd Edition) by Brenda G. Pitts, David Kent Stotlar Hardcover, 417 Pages, Published 2007 ISBN-10: 1-885693-78-8 / 1885693788 ISBN-13: 978-1-885693-78-5 / 9781885693785 This book has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place i | |