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Florida State University - Summer 2012 | ||
Section 1 | ||
 | Public Communication Campaigns (3rd Edition) by Ronald E. Rice (Editor), Charles K. Atkin (Editor), William J. Paisley Hardcover, 440 Pages, Published 2000 ISBN-10: 0-7619-2205-9 / 0761922059 ISBN-13: 978-0-7619-2205-6 / 9780761922056 In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and | |