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Florida State University - Fall 2012 | ||
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Win! the Hispanic Market: Strategies for Business Growth (1st Edition) by M. Isabel Valdes, Carlos (Con) Orta, Michael (Con) Klein, David (Con) Wellisch, Steve (Con) Moya Hardcover, 216 Pages, Published 2012 ISBN-10: 0-9830436-8-X / 098304368X ISBN-13: 978-0-9830436-8-3 / 9780983043683 Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are y |