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Florida State University - Fall 2012 | ||
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 | Consumer Behavior and Managerial Decision Making (2nd Edition) by Frank R. Kardes Hardcover, 480 Pages, Published 2001 ISBN-10: 0-13-091602-1 / 0130916021 ISBN-13: 978-0-13-091602-0 / 9780130916020 This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific inv | |