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 | Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (1st Edition) by Jon Steel Hardcover, 320 Pages, Published 1998 ISBN-10: 0-471-18962-6 / 0471189626 ISBN-13: 978-0-471-18962-6 / 9780471189626 Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach's Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of Chiat/Day on | |