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 | Creative Strategy in Advertising (9th Edition) by Bonnie L. Drewniany, A. Jerome Jewler Paperback, 332 Pages, Published 2007 ISBN-10: 0-495-09569-9 / 0495095699 ISBN-13: 978-0-495-09569-9 / 9780495095699 CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances throug | |