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 | Integrated Advertising, Promotion and Marketing Communications (5th Edition) by Kenneth E. Clow, Donald E. Baack, Baack Clow Paperback, 464 Pages, Published 2011 ISBN-10: 0-13-253896-2 / 0132538962 ISBN-13: 978-0-13-253896-1 / 9780132538961 For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Examine advert | |