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Johnson & Wales University Bookstore North Miami - FALL 2012 | ||
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 | Convention Sales and Services (8th Edition) by Milton T. Astroff, James R. Abbey, Viii Waterbury Press Paperback, 659 Pages, Published 2011 ISBN-10: 0-9620710-6-4 / 0962071064 ISBN-13: 978-0-9620710-6-5 / 9780962071065 This text covers all facets of convention organization and service, types of convention, and the companies that stage such events. It discusses how to reach these groups and sell to them, with advice offered on negotiation and contracts. The book has been extensively rewritten, taking into account t | |