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Johnson & Wales University Bookstore North Miami - FALL 2012 | ||
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Business Marketing: Connecting Strategy, Relationships, and Learning (4th Edition) by F. Robert Dwyer, John F. Tanner Hardcover, 704 Pages, Published 2008 ISBN-10: 0-07-352990-7 / 0073529907 ISBN-13: 978-0-07-352990-5 / 9780073529905 Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This we |