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Miami Dade College - Fall 2012-1 | ||
Section 703395 | ||
 | Hospitality Sales: Selling Smarter (1st Edition) by Professor Judy A. Siguaw, David C. Bojanic Hardcover, 350 Pages, Published 2003 ISBN-10: 1-4018-3478-7 / 1401834787 ISBN-13: 978-1-4018-3478-4 / 9781401834784 This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in the Hospitality Industry. The text takes a "how-to", "by the numbers" approa | |