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Rollins College - Fall 2012-2013 | ||
Section 09 | ||
 | Marketing Finance: Turning Marketing Strategies into Shareholder Value by Keith Ward, Yong-Su Zhen Paperback, 368 Pages, Published 2003 ISBN-10: 0-7506-5770-7 / 0750657707 ISBN-13: 978-0-7506-5770-9 / 9780750657709 Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor | |