 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Rollins College - Summer 2012 | |||||
Section E20 | |||||
 | Essentials of Marketing Management w/ 2011 Update (1st Edition) by Greg W. Marshall, Mark W. Johnston Paperback, 416 Pages, Published 2011 ISBN-10: 0-07-755859-6 / 0077558596 ISBN-13: 978-0-07-755859-8 / 9780077558598 This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, This is a bundle of: | ||||
