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Rollins College - Summer 2012 | ||
Section 43 | ||
 | Strategic Market Management (Strategic Market Managment) (9th Edition) by Professor David A. Aaker, Aakar D. A. Paperback, 352 Pages, Published 2009 ISBN-10: 0-470-31724-8 / 0470317248 ISBN-13: 978-0-470-31724-2 / 9780470317242 Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-dri | |