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 | Marketing to the New Majority: Strategies for a Diverse World by David Burgos, Ola Mobolade, Milward Brown Hardcover, 256 Pages, Published 2011 ISBN-10: 0-230-11165-3 / 0230111653 ISBN-13: 978-0-230-11165-3 / 9780230111653 Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the “general market” as a separat | |