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Stetson University - Fall 2012 | ||
Section 01 | ||
 | Contemporary Strategic Management by David Smith, Jeffrey Kennedy Hardcover, 436 Pages, Published 2012 ISBN-10: 0-9828434-4-5 / 0982843445 ISBN-13: 978-0-9828434-4-4 / 9780982843444 The specific focus of the book is on the four major strategic levels of strategy. Each level is presented thoroughly with examples and applications. The analysis of the four levels, Generic, International, Corporate, and Functional strategies, provide the student with a holistic picture of how compa | |