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University Of Miami - Fall 2012 | ||
Section 35 | ||
 | Dynamics of International Advertising: Theoretical and Practical Perspectives (English and English Edition) (2nd Edition) by Barbara Mueller Paperback, 368 Pages, Published 2010 ISBN-10: 1-4331-0384-2 / 1433103842 ISBN-13: 978-1-4331-0384-1 / 9781433103841 <IDynamics of International Advertising</I brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it fu | |