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University Of Miami - Fall 2012 | ||
Section 37 | ||
 | Media Planning: A Practical Guide (3rd Edition) by Jim Surmanek Paperback, 224 Pages, Published 1996 ISBN-10: 0-8442-3512-1 / 0844235121 ISBN-13: 978-0-8442-3512-7 / 9780844235127 Here's the perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics - definitions of various popular media terms and how these terms fit into media planning analysis. The l | |