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University Of Miami - Fall 2012 | ||
Section 46 | ||
 | Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice) (3rd Edition) by Anne Gregory Paperback, 200 Pages, Published 2010 ISBN-10: 0-7494-5108-4 / 0749451084 ISBN-13: 978-0-7494-5108-0 / 9780749451080 BRGetting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of IPlanning and Managing Public Relations CampaignsI provides a blueprint f | |