 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University Of Miami - Fall 2012 | ||
Section U | ||
 | On Deadline: Managing Media Relations, 4th (4th Edition) by Carole M. Howard, Wilma K. Mathews Paperback, 280 Pages, Published 2006 ISBN-10: 1-57766-440-X / 157766440X ISBN-13: 978-1-57766-440-6 / 9781577664406 Media relations professionals must know how to stay ahead of the game to be effective in today’s complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, co | |