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University Of Miami - Fall 2012 | ||
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 | Marketing for Entrepreneurs: Concepts and Applications for New Ventures (1st Edition) by Frederick G. Crane (Editor) Paperback, 240 Pages, Published 2009 ISBN-10: 1-4129-5347-2 / 1412953472 ISBN-13: 978-1-4129-5347-4 / 9781412953474 What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit | |