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 | Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System (1st Edition) by Philip Kotler, Robert John Stevens, Joel Shalowitz Md Mba, Joel I. Shalowitz, D'ettorre P., Shalowitz Kotler, Robert Powell Hardcover, 576 Pages, Published 2008 ISBN-10: 0-7879-8496-5 / 0787984965 ISBN-13: 978-0-7879-8496-0 / 9780787984960 This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the competitive edge in the health care arena. The authors analyze many aspects of customer driven health care industries, and use examples and cases to show how real companie | |