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University Of North Florida - Fall 2012

Textbooks for Course MMC 3402

Section 82897

      
Pulp Politics: How Political Advertising Tells the Stories of American Politics ()
by Glenn W. Richardson
Paperback, 196 Pages, Published

ISBN-10: 0-7425-5628-X        / 074255628X

ISBN-13: 978-0-7425-5628-7 / 9780742556287

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicat


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