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University Of North Florida - Fall 2012 | ||
Section 80952 | ||
 | Campaign Planner for Integrated Brand Communications (4th Edition) by Dr Shay Sayre Misc. Supplies, Published 2011 ISBN-10: 0-538-49855-2 / 0538498552 ISBN-13: 978-0-538-49855-5 / 9780538498555 Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campai | |