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University Of North Florida - Fall 2012 | ||
Section 82694 | ||
 | E-Marketing: Theory and Application by Stephen Dann, Susan Dann Paperback, 420 Pages, Published 2011 ISBN-10: 0-230-20396-5 / 0230203965 ISBN-13: 978-0-230-20396-9 / 9780230203969 A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketi | |