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University of Florida - Fall 2012 | ||
Section 039C | ||
 | Digital Marketing Strategy: Text and Cases (1st Edition) by Glen L. Urban Paperback, 216 Pages, Published 2003 ISBN-10: 0-13-183177-1 / 0131831771 ISBN-13: 978-0-13-183177-3 / 9780131831773 Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes | |