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University of Florida - Fall 2012 | ||
Section 08HC | ||
 | Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (1st Edition) by Jagmohan Singh Raju, Z. John Zhang, Raju/Zhang Hardcover, 224 Pages, Published 2010 ISBN-10: 0-13-149418-X / 013149418X ISBN-13: 978-0-13-149418-3 / 9780131494183 “If you ever wondered how prices are determined, you will find it in Smart Pricing. This is the most comprehensive coverage on the topic for today’s new economy. The insights in this book are priceless.” David J. Reibstein, The William S. Woodside Professor and Professor of Marketing, The Wharton S | |