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University of Florida - Fall 2012 | ||
Section 1791 | ||
 | The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (1st Edition) by Clotaire Rapaille Hardcover, 208 Pages, Published 2006 ISBN-10: 0-7679-2056-2 / 0767920562 ISBN-13: 978-0-7679-2056-8 / 9780767920568 Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve pr | |