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University of Florida - Fall 2012

Textbooks for Course PUR 4404C

Section 2793

      
Global Public Relations: Spanning Borders, Spanning Cultures ()
by Alan R. Freitag, Ashli Quesinberry Stokes, Barbara Desanto, Ashli Queinberry Stokes
Paperback, 328 Pages, Published

ISBN-10: 0-415-44815-8        / 0415448158

ISBN-13: 978-0-415-44815-4 / 9780415448154

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Wri


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