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University of Florida - Fall 2012 | ||
Section 7015 | ||
 | Audience Evolution: New Technologies and the Transformation of Media Audiences (Updated Edition) by Philip M. Napoli Hardcover, 272 Pages, Published 2010 ISBN-10: 0-231-15034-2 / 0231150342 ISBN-13: 978-0-231-15034-7 / 9780231150347 Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on h | |