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Warner University - Spring 2012 | ||
Section 01 | ||
 | MKTG (with Marketing CourseMate with eBook Printed Access Card) (5th Edition) by Prof Carl Mcdaniel, Charles W. Lamb, Joe F. Hair, Joseph F. Hair, Prof C. Lamb, Carl D. Mcdaniel Paperback, 400 Pages, Published 2011 ISBN-10: 1-111-52809-8 / 1111528098 ISBN-13: 978-1-111-52809-6 / 9781111528096 Charles Lamb, Joe Hair, Carl McDaniel. Markup Pricing A retailer, for example, adds a certain percentage markup pricing the Markup pricing, the most popu- to ... between the retailer's for. The total determines the selling price. cost and the selling price (40 cents) is the gross margin. Exhibit | |