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Webber International University - Fall 2012

Textbooks for Course MKT 320

Section ALL

      
Professional Selling: A Trust-Based Approach ()
by Thomas N. Ingram, Raymond W. Laforge, Michael R. Williams, Charles H. Schwepker, Ramon A. Avila, Bob Ingram
Paperback, 464 Pages, Published

ISBN-10: 0-324-53809-X        / 032453809X

ISBN-13: 978-0-324-53809-0 / 9780324538090

PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results


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