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 | Global Marketing: An Interactive Approach (2nd Edition) by Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey, Hubert D. Hennessey, Cram101 Textbook Reviews Hardcover, 640 Pages, Published 2006 ISBN-10: 0-618-65953-6 / 0618659536 ISBN-13: 978-0-618-65953-1 / 9780618659531 Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked mar | |