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Agnes Scott College - Fall 2012 | ||
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 | Campaigns on the Cutting Edge, (2nd Edition) by Dr Richard J. Semiatin, Michael (Con) Turk, Candice (Con) Nelson, Robert (Con) Boatright, Tad (Con) Devine, Tari Renner Paperback, 206 Pages, Published 2012 ISBN-10: 1-4522-0284-2 / 1452202842 ISBN-13: 978-1-4522-0284-6 / 9781452202846 The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to wo | |