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Athens Technical College - SUMMER SEMESTER 2012

Textbooks for Course MKTG 2070

Section 20294

      
Making Buying Decisions : Using the Computer as a Tool ()
by Richard Clodfelter
Paperback, 192 Pages, Published

ISBN-10: 1-56367-699-0        / 1563676990

ISBN-13: 978-1-56367-699-4 / 9781563676994

This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student


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