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Columbus State University - Fall 2012 | ||
Section 85168 | ||
 | ROI of Social Media: How to Improve the Return on Your Social Marketing Investment (1st Edition) by Guy R. Powell, Jerry Dimos, Steven Groves Hardcover, 320 Pages, Published 2011 ISBN-10: 0-470-82741-6 / 0470827416 ISBN-13: 978-0-470-82741-3 / 9780470827413 How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent | |