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Columbus State University - Fall 2012 | ||
Section 83838 | ||
 | Customer Relationship Management: A Databased Approach (1st Edition) by V. Kumar, Werner J. Reinartz, Kumar Reinartz, Cram101 Textbook Reviews Paperback, 352 Pages, Published 2005 ISBN-10: 0-471-27133-0 / 0471271330 ISBN-13: 978-0-471-27133-8 / 9780471271338 "Customer Relationship Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to buil | |