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Columbus State University - Fall 2012 | ||
Section 84947 | ||
 | Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition) by Randy Bobbitt, Ruth Sullivan Paperback, 288 Pages, Published 2008 ISBN-10: 0-205-56990-0 / 0205569900 ISBN-13: 978-0-205-56990-8 / 9780205569908 Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. | |