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Columbus State University - Fall 2012 | ||
Section 84943 | ||
Campaign Communication and Political Marketing (1st Edition) by Philippe J. Maarek Paperback, 284 Pages, Published 2011 ISBN-10: 1-4443-3235-X / 144433235X ISBN-13: 978-1-4443-3235-3 / 9781444332353 Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as adverti |