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Columbus State University - Fall 2012

Textbooks for Course COMM 3146

Section 84943

      
Campaign Communication and Political Marketing ()
by Philippe J. Maarek
Paperback, 284 Pages, Published

ISBN-10: 1-4443-3235-X        / 144433235X

ISBN-13: 978-1-4443-3235-3 / 9781444332353

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as adverti


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