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 | Marketing Health Services, Second Edition (2nd Edition) by Richard K. Thomas Hardcover, 495 Pages, Published 2009 ISBN-10: 1-56793-336-X / 156793336X ISBN-13: 978-1-56793-336-9 / 9781567933369 Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established | |